“One of my best business books of the year”
Howard Rheingold in Strategy+Business magazine
www.strategy-business.com
“visionary”
Paul Makovsky, Metropolis
www.metropolismag.com/artid=1737
www.metropolismag.com/artid=1720
“inspiring and thought-provoking”
Gerd Waloszek, SAP Design Guild
www.sapdesignguild.org/community/book_people/review_bubble.asp
“alive, connected, contemporary”
Jamer Hunt in ID Magazine
MORE REVIEWS:
www.thackara.com/inthebubble/reviews.html
When people talk about innovation in this decade, they really mean design.
Bruce Nussbaum in Business Week, January 4, 2005. www.businessweek.com
Tech Nation (USA): In The Bubble radio interview
"John Thackara's brilliant book about quotidian design describes innovation driven by social fiction instead of science fiction."
Paul Hawken, author (with Amory and Hunter Lovins) of Natural Capitalism
"Whatever you are designing, keep this book next to you"
Bill Moggridge, Co-founder of IDEO
"Design with a conscience: that's the take-home message of this important, provocative book. John Thackara, long a major force in design, now takes on an even more important challenge: making the world safe for future inhabitants. We need, he says, to design from the edge, to learn from the world, and to stop designing for, but instead design with. If everyone heeded his prescriptions, the world would indeed be a better place. Required reading, required behavior."
Don Norman, Nielsen Norman Group, author of Emotional Design
"'To do things differently, we need to perceive things differently,' John Thackara writes. I agree! In the Bubble is the first strong, thoroughly documented statement on the importance of the local and the embedded in our fluid, hyper-connected world. A fundamental contribution to a new design culture."
Ezio Manzini, author of The Material of Invention
"I eagerly devoured every last page of John Thackara's lofty, captivating book, up to and including his wry footnotes and that superb bibliography."
Bruce Sterling, author of The Hacker Crackdown and Tomorrow Now: Envisioning the Next Fifty Years
"In the Bubble is insightful and delightful. It’s at the intersection of business, technology, design, and culture, where the future is created”.
Nathan Shedroff, author of Experience Design 1
"John Thackara is able to take in the most disparate events, locations, trends, and apparent minutiae and deliver back a synthesis of the way the world moves for those who use design as a powerful life-forming tool. Not only an enriching, but also a fun read."
Paola Antonelli, Curator of Architecture and Design, The Museum of Modern Art
"a deeply reflective meditation on the underlying changes in the structure of globalized society, and a revelation about what designers can do to make that shifting structure more robust and sustainable"
J C Herz
Welcome to the website of John Thackara’s new book, In The Bubble.
The book is published by MIT Press whose names and contact details are listed below. For a flavour of what the book will be like, check out the following - free - other John Thackara content go to:
If you have enjoyed or appreciated the book, please help us keep spreading the word and send this url to anyone you know who might be interested, or who you think should read it
Thanks!
Contact:
Contacts at MIT Press:
